We're content optimists

We believe in the power of content to connect you with your audience. Your words, images, videos, and other pieces of content matter—to your audience, your content is you.

The Gowan Communications team has the experience to help you understand the content your audience wants and the expertise to guide content ideas to fruition—from content strategy and writing to site design and development.

It takes more than just content creators to deliver the best content to your audience. Our proven process—refined over the past 15 years—involves strategy, project management, writing, editing, design, development, and more, all with the flexibility to work for projects large and small.

Work with Us

A balanced content model

We balance the art of storytelling with the science of research to create effective content.

Here’s how it works:

Tell a good story

Compelling stories take many forms—a feature story, a how-to video, or even an informational web page—but a sound editorial process underlies well-produced content. We help you identify your goals, know your audience, and tell your story in an engaging way.

Connect with your audience

Using interviews, site traffic analysis, competitive analysis, and keyword research (SEO), we can find the best ways to match you with your audience.

Measure success

Using site analytics, we can see if we’re accomplishing your goals. The data can also help us revise content as needed to achieve your desired outcome—and identify new areas of opportunities.

AI and Content Creation: Finding a Balance

Here we are, another year into the Great AI Revolution. Since I last wrote about how we’re using AI, much has changed and little has changed. In 2024, many people experimented with using generative AI for creating content — and, depending on what you asked it to do,...

7 Lessons Learned from Writing 1,000+ Physician Profiles

Over the years, we’ve written thousands of profiles, supporting large-scale projects for major academic medical centers. Along the way, we’ve learned a few lessons that can help streamline the process and maximize the impact of these profiles.

Fine-Tuning an AI Model: What It Is, When to Use It, and How to Get Started

Fine-tuning is a way to adjust a base AI model by teaching it new tricks using your unique data. Here’s what you need to know.