We're content optimists

We believe in the power of content to connect you with your audience. Your words, images, videos, and other pieces of content matter—to your audience, your content is you.

The Gowan Communications team has the experience to help you understand the content your audience wants and the expertise to guide content ideas to fruition—from content strategy and writing to site design and development.

It takes more than just content creators to deliver the best content to your audience. Our proven process—refined over the past 15 years—involves strategy, project management, writing, editing, design, development, and more, all with the flexibility to work for projects large and small.

Work with Us

A balanced content model

We balance the art of storytelling with the science of research to create effective content.

Here’s how it works:

Tell a good story

Compelling stories take many forms—a feature story, a how-to video, or even an informational web page—but a sound editorial process underlies well-produced content. We help you identify your goals, know your audience, and tell your story in an engaging way.

Connect with your audience

Using interviews, site traffic analysis, competitive analysis, and keyword research (SEO), we can find the best ways to match you with your audience.

Measure success

Using site analytics, we can see if we’re accomplishing your goals. The data can also help us revise content as needed to achieve your desired outcome—and identify new areas of opportunities.

How to Match Content to Your Audience’s Needs

Content strategists love to say things like “the right content at the right time” (yes, I’ve used this phrase before). It’s clever and catchy, but what does it actually mean? It means serving your audience the most relevant content for where they are in their...

Building Trust Through Content

We’ve got trust issues. As more and more content gets created and published, and differing information spreads, it gets harder to know who to believe. Information quickly becomes misinformation as it gets filtered through social media feeds. And deepfakes and...

7 Newsletter Best Practices for Healthcare Communication Teams

Through years of collaborating with healthcare teams on newsletters of all kinds, we’ve uncovered a few key patterns that drive success. Here are best practices to help you create newsletters that are engaging, accessible, and strategically sound.